A three dimensional representation of a design can be a much more effective way of showing a product’s greater potential.

Many people are unable to visualise a flat drawing in the way that the designer intended and creating hand drawn or rendered images can be time consuming, especially when changes are required.

By modelling the design, using CAD software, adjustments can be made without having to make or draw the whole product again.

Additional benefits of using 3d modelling to present a product include the option to produce photo-realistic models, animations of the product in action and the ability to export to programs for online virtual reality display.